Solid Link Building Through Blogging
Blogs have soared in popularity over the recent years, and with good reason. They’re an efficient, easy, and low cost way to communicate and publish ideas. Otherwise put, blogs are an excellent way to generate high-quality content, generally around a specific unifying theme.
Since high-quality, keyword-rich content is one of the primary components of search engine optimization. It’s no small wonder that Google acquired Blogger, a popular blogging platform, early in the evolution of the channel.
There is a panoply of reasons to integrate blogging into marketing and communication initiatives. This evidenced by the fact that blogs have been embraced by the marketing community. Blogs have another recognized and relevant function where SEO is concerned: Blogs are an invaluable tool for building up links, both in- and outbound.
Blogs are literally built to attract search engine crawlers and spiders. Their architecture and design are structured for clear navigation, with every page setup to link back to other primary pages. It is no surprise that in recent years many successful and profitable publisher have built editorial products entirely on commercial blog platforms.
Get Your Blog On
A blog can easily be setup to repeat target keywords in the titles, of individual posts, category names, URLs, in tags and in the links that appear as footers on each post. The RSS feeds generated by a blog are automatically picked up by search engines at regular intervals, as are the pages themselves.
Register your blog feed URLS with Technorati.com http://technorati.com
Links In Blog POSTS
The most potent link juice blogs can offer are the links in actual posts. When writing blog content, link early and link often, particularly to other blogs. Bloggers are highly aware of and sensitive to the power of link love and will often reward inbound links with links back to your blog without being asked to return the favor. In the case of a blog that exists to promote another website or business, remember that spiders crawl links, and all this additional linking servers the purpose of creating additional pathways – some direct, and some indirect – back to the target of the optimization effort.
Just be sure to blog about something you can speak to, and that is relevant to the content of your site. For instance, don’t write about building barbie houses if your blog content has a heavy focus on rebuilding race car engines. It’s ok to exchange links and link when relevant but don’t get crazy with just focusing on volume. Focus on relevance and quality.